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Stop costly coding, start configuring for growth

The tech that got you from 0 to 5m isn’t the tech that'll help you scale to your ambitions. There is now a viable alternative.

We understand why you've built your own tech, that's what Gousto had to do. Scaling subscription businesses is hard, and we're here to help.

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Benefit from core features you'd expect from off-the-shelf technology

Layered with deep configurability (the reason you built your own tech)

Leverage the highly innovative roadmap that you contribute to


Focus on your USPs — leave commodity subscription tech to us

Invested heavily in custom tech only to face high innovation costs? You're in good company, Gousto once faced this hurdle. Bento took their tech to market to save other merchants from similar struggles. We've enhanced it so effectively that even Gousto is buying it back, allowing them to focus on their distinct USPs, not just basic subscription tech.

Explore Bento Box


Supercharge your customer retention and win-back

Bento Wasabi is purely focused on subscription commerce because subscriber behaviour is very different from transactional ecommerce. Bento Wasabi is built (& honed) by a scaled subscription-first business for subscription businesses.

Explore Bento Wasabi


Our team + tech = an unfair advantage

Bento is the only subscription-first tech business founded by a D2C subscription-first business. We leverage unparalleled expertise to create a whole new standard of subscription technology, thereby unlocking limitless flexibility, personalisation and innovation, and enabling merchants to supercharge their KPIs.

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Let’s talk tech

Discover why our view on subscriptions redefines expectations.

Contact our team