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Dominating ecommerce and ready to scale your subscription?

Subscription is in our DNA

Scaling subscription businesses is hard. Gousto had to build its own tech and learned hard lessons to succeed. Bento is the unique combo of subscription-first tech & expertise.

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Benefit from core features you'd expect from off-the-shelf technology

Layered with deep configurability (usually found in bespoke-built solutions)

Accelerate your market entry with future-proofed, innovative solutions


Welcome to what subscription software should be

Headless, and deeply configurable, allowing you to do with a few clicks what you normally expect to pay developers to code. Complex promotions, gift subscriptions, dynamic pricing, pre-defined subscription phases, ...

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Supercharge your customer retention and win-back

Bento Wasabi is purely focused on subscription commerce because subscriber behaviour is very different from transactional ecommerce. Bento Wasabi is built (& honed) by a scaled subscription-first business for subscription businesses.

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Our team + tech = an unfair advantage

Bento is the only subscription-first tech business founded by a D2C subscription-first business. We leverage unparalleled expertise to create a whole new standard of subscription technology, thereby unlocking limitless flexibility, personalisation and innovation, and enabling merchants to supercharge their KPIs.

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Let’s talk tech

Discover why our view on subscriptions redefines expectations.

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